ISSN: 1683-3198
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e-ISSN: 2309-4524
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DOI: 10.34028/iajit
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The International Arab Journal of Information Technology
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Mining Consumer Knowledge from Shopping Experience: TV Shopping Industry
meanwhile, they are more and more accustomed to buy goods via TV shopping channel. Even in recession, it is thriving and
#Consumer knowledge
# data mining
# TV shopping
# association rules
# clustering
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